Whether you are new to Kajabi or not, you may wonder if you should use a 3rd party email system such as ActiveCampaign, Drip, Mailchimp or something else?
I too wondered whether or not I should ditch my beloved ActiveCampaign or not. For a while, I did not. I kept ActiveCampaign because Kajabi's email system only included the cursory email campaigns and follow-ups to opt-ins and purchases. However, everything changed once Automations was introduced.
If you are unfamiliar with Automations in Kajabi, it's an "If-this-then-that" system that makes Kajabi very powerful. As an example, if someone opts-in to your email list, Automations will allow you do some "action" like add tags (or labels) to the subscriber or subscribe them to an email sequence as seen below.
Automations can also be used throughout courses to congratulate students when they complete a lesson or send them a certificate upon completion of a course.
Still, I was not...