Are you tracking what works but more importantly, what does NOT work on your website?
It is easy to get lost in a sea of pipelines aka funnels but if you are not tracking them, how do you know what works?
Until I started to look closely at my stats, I was missing an opportunity on sales pages. On some sales and stand-alone-pages, I had images and text-only copy....in short, no video. So, I took a 2-step approach to fine tune my messaging and see what would convert better.
Step 1 - I intentionally decided to use YouTube for videos on my blog and non-course related areas.
I am migrating and/or adding videos and intentionally using YouTube instead of Kajabi's built-in hosting. Why? The tool I used for tracking can track YouTube videos and not Kajabi's Wistia-Hosted videos. While you can track video stats in Kajabi, it is painful because there is no central reporting. Unfortunately, you have to select each...