Are you tracking what works but more importantly, what does NOT work on your website?
It is easy to get lost in a sea of pipelines aka funnels but if you are not tracking them, how do you know what works?
Until I started to look closely at my stats, I was missing an opportunity on sales pages. On some sales and stand-alone-pages, I had images and text-only copy....in short, no video. So, I took a 2-step approach to fine tune my messaging and see what would convert better.
Step 1 - I intentionally decided to use YouTube for videos on my blog and non-course related areas.
I am migrating and/or adding videos and intentionally using YouTube instead of Kajabi's built-in hosting. Why? The tool I used for tracking can track YouTube videos and not Kajabi's Wistia-Hosted videos. While you can track video stats in Kajabi, it is painful because there is no central reporting. Unfortunately, you have to select each video to gather stats and if you video blog aka vlog, that process becomes too time-consuming.
The second step was to use a 3rd party tool, namely Funnelytics, to track the entire process. With a single tool, I can track conversions rate as well as the source of the traffic such as FaceBook, Search Engines and more.
Another bonus, Funnelytics works on a variety of platforms including WordPress and Clickfunnels.
By copying a small piece of code to the pages that should be tracked, I can see what is working but more importantly, what is not. I can tweak the copy, modify images and/or add a video.
This is an example of a single Funnelytics Project. I have another that tracks certain video blog posts to see how well they confirm.
If you would like to track your conversions and more, Grab A FREE COPY OF FUNNELYTICS Today.