Did you propose on the first date?
Chances are, you did not. If you did, I'm sure the potential mate ran far, far away.
Why? Because your potential made has to get to know you first. They want to learn if you can be trusted. Are you reliable? Are you really who you present yourself to be.
Well, the same is true in business. Some how we expect (or hope) that when visitors come to our site, they will immediately purchase our products and services but why would they?
They don't know us yet.
We can show who we are via Live streams, e-mail nurture sequences, social media posts, webinars and more.
When we create a process or "funnel" that allows our potential customers to get to know us, they will begin to know us. Live Q&A's or 1-on-1 consultations allow your audience to interact with us and get to know us.
Allow your potential customers to get to know you via live streams.
So, does that mean we shouldn't ask? Of course not. When we add automation to our business processes, we don't know if the person visiting our site is ready to purchase or not. While we can make the offer, we as business owners need to shift our thinking that potential customers will purchase the first time.
This is where the funnel comes into action. Through our funnel, we provide value via social media posts, live streaming, blog posts and email nurture sequences.
Our job is to offer value and transformation to our audience. As we adjust our expectations to be more realistic that every site visitor is NOT going to buy immediately (but eventually), then we can relax a bit and continue to focus on providing quality content and serving our audience.
Relax. Most committed relationships did not start instantly. It takes time.
Use live streaming as a strategy for getting to know your audience and vice versa.
If you are interested in live streaming, take these two (2) steps:
Step 1: Join our Free Facebook Community to find more tips about going live (if you haven't already).
Step 2: Download a Script/Template for going Live on Facebook to attract clients. Follow a guide to know what to say and when to pitch your offer or Call To Action (CTA).