Facebook is one of those platforms that typically you either like or hate. Whether you spend too much time on Facebook discovering that your friend's cat can open bedroom doors or posting photos from your last vacation, Facebook can be used to grow your business.
None of those posting matters because those items are related to the personal side of Facebook. You want to use the business side of Facebook build your list.
If used properly, Facebook for Business can be used to verify if an idea is profitable all the way to providing support to your customers. Here are a few tips to help with your business:
Facebook's Messenger app is essentially chat or texting for Facebook but it can be used for far more. There are free "chatbots" like Manychat that allow you to communicate with your audience in real-time as if you were typing at the computer.
This is awesome!! Why? You...
One of the key parts of any business is your list or your email list. The challenge is finding marketing strategies that get your audience to respond.
Unless you have been living under a rock, you have undoubtedly seen or "opted in" to someone's list. Below is an example of an Opt-in Form that I use on my website.
Now, you may not want to leave your e-mail address for a 20% discount but what I have found is that people are willing to chat with me via Facebook messenger and get the discount. Imagine using your same content on your blog or website but using a different method of delivery. This is mind blowing!!
Essentially, instead of sending emails as your primary method of communicating with your audience, you use Facebook Messenger to chat with them. Why? Because your audience can receive an immediate response to their questions regardless of the time of day!!
Building an E-mail list is one of the most important aspects of your business. You may have a huge social media following but without their email address and/or name, it is a recipe for disaster. Ask yourself this: Not *if* but WHEN Facebook or another social media platform changes the rules, can you lose communication with your audience? Have you built an E-mail list to ensure you can always reach your audience?
Since you do not own these social media platforms, you do not control how things are run. You only have the ability to use them within the ever-changing rules. Now, that does not mean they are bad and not worth using but it does mean that you need to use them wisely. This is where building your e-mail list in your E-mail Automation tool comes into play.
Traditional E-mail marketing or what I term "old school" marketing focuses on "lists". You may have a list for customers, a list for a webinar and yet another list for free PDF...
Starting an online business may seem overwhelming but what if I told you that you could jumpstart your online business for less than $60 in 3 steps? Would you be interested?
I know it sounds like another get rich quick scam or too good to be true but I promise you that it is not a scam and it is true. In fact, I wish someone had told me to focus on these major steps instead of getting distracted by websites and marketing tools. While these things are important, initially, you need paying clients for your business idea.
However, when you are at the beginning phase of "Will people pay for my idea?", you may be unknown on the internet so it is unlikely that you will have a huge Facebook Fan Page or a large following on your YouTube Channel.
So, how to do prove that your idea is profitable, gather feedback and testimonials?
When you start your business, you may ask yourself about where to start? More directly, what superpower do you possess that you can use to make money online?
The road to discovering your superpower begins by assessing your skills. What can you do differently or better than someone else? Maybe you have a gift for teaching advanced Keynote or Powerpoint presentations that sell. Perhaps you have the ability to teach pottery to youth?
Once you discover your superpower, then you want to use it as the basis of your online business to make money.
So, what is my superpower?
My superpower is the ability to explain complex/technical concepts and terms into relatable concepts so anyone can understand them.
Skeptical? Maybe it does not sound like much? Your superpower may not sound like much but stay with me as I explain.
Some years ago, a friend was taking a class that was teaching "databases" with...
Scheduling appointments can quickly become a nightmare if you do not have some automated method of implementation.
Do you have home and work calendar? Perhaps trying to juggle appointments and activities for the kids? Sound familiar?
I have three major calendars to manage my life...work, home, and family. My family calendar is used for all appointments that the entire family can view such as the numerous volleyball practices and tournaments for Auntie's Angel plus doctor's appointments, school events and more. You get the idea.
I reserve the home calendar just for my appointments. They are generally tasks and reminders for me of what needs to be completed but do not impact the family. Last of course is the Work calendar and naturally, that is for work associated appointments and tasks.
My Mac keeps everything in sync via the cloud but as I began to schedule appointments with clients, managing this was starting to take a toll on...
As soon as you buy a domain name, one of your first steps is to setup email but what business solution should you choose? Some domain registrars and web hosting companies offer basic email but that is great if that is all you want versus E-mail and a suite of business tools.
The top 3 E-mail business solutions are Microsoft, Google and Zoho. You may not be familiar with Zoho but like Microsoft Office 365 and Google G Suite, Zoho offers a cloud-based solution for e-mail and collaborative business tools. The business solutions offer Web-based E-mail, a document or word processor, spreadsheet program, presentation program, a virtual drive to save and share information as well as additional tools.
The following items were considered when evaluating Business E-mail solutions and tools:
Can you imagine that you would like to track whether a business email was opened such as ActiveCampaign or Mailchimp? Imagine that a visitor...